Your Restaurant Sucks!: Embrace The Suck. Unleash Your Restaurant. Become Outstanding. by Donald Burns

Author:Donald Burns [Burns, Donald]
Language: eng
Format: epub
Published: 2017-12-15T05:00:00+00:00

Here's a story that relates to menu design:

The Old Man, the Boy, and the Donkey

Let me tell you story that pretty much sums up how most restaurants design their menu.

An old man, a boy and a donkey were going to town: The boy rode on the donkey and the old man walked beside him. As they went along they passed some people who remarked it was a shame the old man was walking and the boy was riding. The man and boy thought maybe the critics were right, so they changed positions.

Later, they passed some people who remarked, "What a shame! He makes that little boy walk." They then decided they both would walk.

Soon they passed some more people who thought they were stupid to walk when they had a decent donkey to ride. So, they both rode the donkey.

Later, they passed some people who shamed them by saying how awful to put such a load on a poor donkey. They boy and man said they were probably right, so they decided to carry the donkey. As they crossed the bridge heading into town, they lost their grip on the animal, and he fell into the river and drowned.

The moral of the story? If you try to please everyone, you might as well kiss your ass goodbye.

That applies to your menu too, if it tries to be everything to everyone.

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